A great logo is vital to your company for many different reasons. It allows you to communicate with your clients and/or potential clients uniquely, making the experience very personal. A logo can give consumers insight into the essence of your business while making your brand instantly recognizable to the end viewer.
Superior Logos Are Memorable and Inviting
The world isn’t exclusively seen through the black and white spectrum, so don’t limit your logo to the same. People are drawn to interesting design and appealing color. Whether the logo marks your business card or sits atop a large downtown building, it should be designed to draw interest and pique the curiosity of your potential clients, prompting them to at least look—and hopefully buy—into your business.
Developing a lasting logo that can spontaneously impress the target market requires several elements to be present. Here are a few key elements that can be used to make unique and memorable logos:
- Bold, memorable, and appropriate
- Immediately recognizable
- Provides a consistent image of the company
- Clearly communicates the company’s persona
- Legally protectable
- Has enduring value
- Works well across media and scale
- Works both in black-and-white and in color
Logos Distinguish from Your Competition
There are certain symbols that have come to represent particular industries or products. For example, how many pizza places have you seen with logos that feature a mustachioed Italian chef with a tall white hat and a wide grin? Maybe holding a ridiculously huge pizza? A good logo reflects who you are, but it should also distinguish you from everybody else.
Generic logos feature design elements that have been used so many times that they no longer feel like original creations. Some of these common, overused logos are easy to spot—think anything that looks like old Microsoft Clip Art.
When developing your unique logo, dare to be different and clearly set your company apart from the competition. If all the other businesses in your industry are going monochrome, maybe you should opt for some color to stand out. If everyone else is traditional, maybe a fun and modern logo will attract attention.
