website vs. social media
First, let’s look at why both are important to your business. Your website is your business card. It’s the place where you keep all the relevant information regarding your business. If you sell a product or service, your website is most likely the place where customers can buy your goods.
On the other hand, social media is the place where you can increase your brand awareness, stay on top of mind by posting regularly, and add to the conversation. A lot of people log into social media at least once a day. Which means they could be seeing and engaging with your business every day! You’ll be top of mind when they want to purchase your product or service.
Why you should drive visitors to your website
Not every piece of content you create can be directly uploaded to your social media platforms. Photos and videos work perfectly, but blog posts and news updates can only be published on your website. That’s why it’s important to use social media to drive customers to your website. Otherwise, they won’t ever see your other content!
Achieve social media goals with your website
You now know how useful social media is for your website. But your website can also help you achieve your social media goals. How? By adjusting the content of your website to aid your objectives. Let’s say you’re running a social media contest. You can add a quick section to your homepage, reminding visitors to sign up. Or, if you’re trying to promote a branded hashtag, you can embed it in your website design. This will increase the number of people who see the hashtag.